The ABC’s of CBD – What is it and How is it Used?

Although CBD has become the star of a booming industry, many are still confused by what it is, where it comes from and how it is used. Short for cannabidiol, CBD is one of the many active compounds found in the cannabis plant and, based on continued scientific research, may actually carry some therapeutic benefits.

CBD and the Endocannabinoid System

In the 1980s, researchers discovered receptors in the brain that interact with the different compounds found in cannabis, termed phytocannabinoids. As research continued, it was discovered that cannabinoid receptors are not limited to just the brain, but are actually found throughout the body, from organs and connective tissues to glands and immune cells. This led to a newly discovered physiological system termed as the endogenous cannabinoid system, or ‘endocannabinoid system” which, according to ongoing research, is believed to play an important role in both establishing and maintaining human health.

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So What Exactly is CBD and Where Does it Come From?

CBD, or cannabidiol, is the second most well-known compound of cannabis, next to its relative tetrahydrocannabinol, also known as THC. Despite their very similar chemical structures, CBD has shown to react differently with the cannabinoid receptors in the body, with the main difference being its psychological effect, or lack thereof. When isolated from its relative, CBD is known for producing a calming effect or even no felt psychological effect at all, whereas THC is known for its intoxicating “high” effect.

When it comes to the cannabis plant, there are two different classifications known for producing CBD: hemp and marjiuana. Hemp-derived CBD comes from cannabis plants that are grown primarily for their fibers and seeds and are classified as containing no more than 0.3 percent THC, whereas marijuana-derived CBD comes from cannabis plants containing more than 0.3 percent of the psychoactive compound.

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Types of CBD Oils and Extracts

Since its discovery, CBD has evolved into three different classifications: CBD isolate, full-spectrum CBD and broad-spectrum CBD. As implied, CBD isolate refers to CBD that has been extracted and completely isolated from all other phytocannabinoids of the cannabis plant and is considered the purest form of CBD at 99.9 percent. The extract comes in the form of solid crystals or a fine, white powder.

The term “full-spectrum” refers to CBD extract that contains all naturally-occurring phytocannabinoids of the cannabis plant, including trace levels of THC. Based on continuing scientific research, these compounds are believed to produce what is called “the entourage effect”, which simply refers to the effectiveness of their combined effects. Although the levels of THC in full spectrum CBD oils and extracts are considered negligible, they can still result in a false positive drug test.

Broad-spectrum CBD is similar to full-spectrum in that it also contains all of the naturally occurring phytocannabinoids of the cannabis plant, however, all traces of THC have been completely removed. The remaining phytocannabinoids are also believed to produce the entourage effect, just without the THC and false positive drug test.

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The Benefits of Broad Spectrum CBD and How It’s Used

Due to its association with cannabis and its regulatory landscape that limited scientific research for decades, the therapeutic benefits of CBD are still in the process of being scientifically proven. However, in addition to the existing scientific studies, there is an overwhelming amount of anecdotal evidence to suggest that CBD may be effective in treating a variety of ailments – especially when combined with the other active compounds of the cannabis plant. The main benefits of using broad spectrum CBD is the ability to explore the potential benefits of cannabis without the intoxicating effects of THC.

Broad-spectrum CBD is available in a variety of forms, from gummies and other edibles to ingestible capsules, softgels and tinctures to topical salves, and even oils and treats for pets!

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How to Determine How Much CBD You’re Getting

When it comes to edible and ingestible CBD, determining how much CBD is in a product and how much you’re getting per serving can be a little confusing. CBD is measured in milligrams and most CBD product labels include two different numbers. The bigger number represents how much CBD is in the entire product, whereas the smaller number represents how much CBD is in each serving. For example, a 1 ounce bottle of CBD tinctures with 1350 milligrams of CBD will give you 30 servings at 45 milligrams of CBD each.

How to Find the Best CBD Products

While you can find CBD products just about anywhere these days, not all CBD brands offer the best ingredients. As a matter of fact, there are even some CBD products out there that actually contain very little CBD or are even considered fake. For example, some CBD products contain hempseed oil listed in the ingredients as “cannabis sativa seed oil” to mislead consumers.

To ensure you’re buying authentic CBD products, be sure to check the ingredients and look for an accompanying certificate of analysis (CoA) which shows that the product has been tested by third-party labs for authenticity and contaminants. Authentic CBD products include the type of CBD, whether it’s broad-spectrum, full-spectrum or CBD isolate, and usually provide access to the product’s lab testing (CoA) on the label. For example, all White Cloud Naturals products come with a scannable QR code to view the lab results for each product.

Only the Best at White Cloud Naturals

From edibles, pills and tinctures to topicals, vapes and pet treats, you can find all of the best CBD products right here at White Cloud Naturals.

CBD Gummies

One of the best ways to try CBD for the first time, White Cloud Naturals CBD Gummies are made with clean, vegan-friendly ingredients to deliver 10mg of broad-spectrum CBD in a conveniently tasty treat. Available in green apple and strawberry lemonade flavors, our CBD gummies come in a BPA-free container with 30 servings of 100% gluten/THC-free treats.

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CBD Softgels

Specially formulated to deliver fast and effective results, White Cloud Naturals Broad Spectrum CBD Softgels are made using nanoemulsion technology to decrease particle size to transform our phytocannabinoid-rich hemp extract into a quick-absorbing and easy-to-swallow softgel.

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CBD Tinctures

One of the most effective ways to take CBD, White Cloud Naturals Broad Spectrum CBD Tinctures are formulated with 100% THC-free phytocannabinoid-rich hemp extract and organic essential oils to deliver a tasty dose of CBD in every drop.

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CBD Salve

Formulated with phytocannabinoid-rich hemp oil, organic beeswax, and lavender and eucalyptus essential oils, White Cloud Naturals Broad Spectrum CBD Salve salve can be used as often as needed to help soothe the body and calm the mind.

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CBD Dog Treats

White Cloud Naturals Broad Spectrum CBD Dog Chews are specially formulated to offer the benefits of THC-free phytocannabinoid-rich hemp oil in a tasty, dog-approved treat. Each chew is packed with the bacon and beef flavor dogs love and made with premium ingredients and a water-soluble CBD powder for easy digestion and quick absorption.

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